About me

I’m Michel Ferreira (looks like Michael, sounds like Michelle) - a Senior Product Designer with over 20 years of experience shaping user experiences and leading impactful projects across globally recognized tech companies. My career has been defined by a passion for innovation, mentorship, and a dedication to fostering inclusivity in the design field.

Desk with keyboard and brown chair

Jira Nav to Atlassian's System of Work

Jira Nav to Atlassian's
System of Work

Led the redesign of Jira’s navigation, transforming a cluttered, inconsistent experience into a unified, scalable system that improved task efficiency and laid the foundation for Atlassian’s broader system of work.

Helping Booking.com's Help Center

Helping Booking.com's
Help Center

Designed a self-service tool that reduced customer service tickets by over 30%, saving millions annually, and empowered users to resolve post-booking issues independently.